Agency was confident that with Pechanga’s commitment to Asian Market Outreach and our relationships with Asian medias would ensure a good turnout for this event. But after sending out invitations and receiving overwhelming responses of outlets attending, we had to advise Pechanga to move the original avenue to a much larger floorplan to accommodate the media attendees. Also due to the amount of TV coverages, there was a need to build platforms to situate all the camera crews to have better access.
For this Welcome ceremony, agency had invited 4 celebrities to emcee the event on stage. It kickoff with each emcee speaking in their native Chinese, Vietnamese, Korean and Tagalog dialects in welcoming the Asian Medias. Tribal and Property leaderships were then invited to detail new expansion amenities and the whole Asian Marketing team was introduced on stage. The ceremony concluded with the unveiling of an ice sculpture of the Asian logo and a toast from leaderships to the Asian media attendees.