Project Description

Beside General Market, the Asian market has always been a growing market in all industries. Agency continues to explore and seek for local events, festivals, and expos for participation and sponsorship opportunities for our clients to outreach to the local Asian communities.

For our client Pechanga, their biggest draws are the Asian communities in Los Angeles, San Diego and Orange County. Agency was able to acquire participation and sponsorship opportunities in the recent festivals:
• Asian American Expo
• World Journal Lunar New Year Festival in Monterey Park
• 15th Chinese American Film Festival
• 11th Viet Film Festival
• 46th Los Angeles Korean Festival
• 110th JASSC Anniversary Dinner & Gala Celebration
• 121st Anniversary of Philippine Independence Grand Gala
• 5th KBS Charity Golf Tournament
• 35th Los Angeles Asian Pacific Film Festival
• 18th Unforgettable Gala and many more!

Agency has invited Chinese, Korean, Japanese and Thai Medias to attend the event and conduct interviews with our client’s in-languages representatives not only to showcase our client’s strong ethnic team, but also to take this opportunity to promote their property’s Lunar New Year promotions, giveaways, concerts, as well as sending their warmest Lunar New Year greetings and well wishes to everyone.