Project Description

This Mega Event that took place on February 6, 2014 was to invite the Asian Media Partners to experience first-hand of Pechanga Resort Casino’s amenities and services in hopes of garnering in-depth editorial coverage for the property and promoting future partnerships with events, concerts and golf tournaments while showcasing an “Asian Friendly” environment. In addition, to reinforce its commitment to the Asian Market, Asian Medias were formally presented with Pechanga’s new Asian Branding strategies and marketing initiatives while witnessing the “unveiling” of the official launch of its new Asian logo & Chinese Naming of the property. By personally experiencing and receiving in depth introduction of the property’s amenities, Asian medias were able to better understand the grandness and the many services the property has to offer. Coupled with well-prepared media kits that included detailed information in their native languages and photos/video choices, Agency was able to negotiate and receive over 60 free editorial coverages from different Asian print, TV, radio and online medias. With over 100 Asian Medias in attendance for this Media Tour, Agency believes it is the single biggest event ever for Asian Medias in California!