Project Description

After our client Pechanga Resort Casino has officially opened it’s door on June 1 following three months of closure due to the pandemic, the “Peace of Mind” message was heavily promoted througout all marketing channels. Agency first did an adaptation of General Market’s “Welcome Back” safety ad and translated the tagline “Peace of Mind on Another Level” in all Asian languages. We then ran the ad through traditional medias, digital platforms and OOH outlets, imprinting this “safety message” to all our guests and staffs. Following the “Welcome Back” ad, agency proposed a second phase of the “Peace of Mind” Campaign for Journey at Pechanga. Agency also worked with a few TV stations to create advertorial content to promote safety golfing at Journey and the different golf tips and lessons by Pechanga’s golf instructor. This “Peace of Mind” message and tagline continues to be showcased in all deliverables moving foward, such as supermarket banners and flyers, TV and OOH LEDs, print ads, digital online banners and social media platforms. All press releases also include safety guidelines and protocols, ensuring that the safety of the guests is Pechanga’s top priority.