One of the most important traditional Chinese festivals, the Mid-Autumn Festival, also known as the Harvest Moon Festival, falls on the 15th day of the eighth lunar month. Many refer to it simply as the “Fifteenth of the Eighth Month.” As the full bright moon on that night tends to inspire people’s anticipation for a family reunion, it is also called “Festival of Reunion.” With that in mind, Pechanga Resort Casino has chosen this design and concept for their 2020 Harvest Moon Greeting. While celebrating the reunion of friends, family and staffs, there will also be all kinds of excitement and festivities held at the property.
This campaign first rolled out in our OOH banners. Then it was showcased at our Asian supermarket flyers, 30 sec. video for TV and OOH LEDs, full-page print ads, digital online banners and social media platforms.