The San Diego Tết Festival is the longest running Vietnamese Lunar New Year festival in San Diego that takes place from January 24 – 26, 2020. The festival is popular due to its free admission and variety of cultural attractions, activities, games, food and live entertainment, as well as lion dancing, martial arts, firecrackers, and our most popular program, the Miss Vietnam of San Diego pageant.Our client Pechanga has a booth there, as well as one of our casino competitors Barona. Besides Los Angeles and Orange County, agency has been exploring and seeking for more festivals and events in San Diego to support the Vietnamese community and outreach to the local communities.